June 29, 2004

By: Lily Fleming
Website: http://www.1st-in-cosmetics.com

The pole position and the innovation power of the German beauty and body care industry

The GERMAN PAVILION at famous Beautyworld Middle East - Gulf Beauty show, (Dubai World Trade Centre) is the biggest national group demonstrating the pole position and the innovation power of the German beauty and body care industry.

The pavilion (www.gulfbeauty.german-pavilion.com) is sponsored by the German Federal Ministry of Economics and Labour and supported by IKW, the German Cosmetic, Toiletry, Perfumery and Detergent Association.

The German cosmetic, toiletry and perfumery industry is one of the leading consumer goods industries. Covering a national sales volume of EUR 13.3 billion in 2003, Germany is in pole position of total Western European market and on third place of world market behind the USA and Japan.

The German manufacturers of body care products have a long tradition and an excellent reputation world-wide. Like 'Eau de Cologne' created already 210 years ago in Cologne/Germany, well-known herbal extracts recipes or category brands were created in Germany.

On top from its history German personal care products have a long tradition in natural and biodegradable ingredients, high technology and quality, product safety as well as environment friendly innovative packaging. By law since many years final cosmetic products made in Germany are not tested on animals.

German exports of personal care products to G.C.C. countries are a story of success based on the highest standards of innovation and environment consciousness: From 1998 to 2003 exports to Gulf countries have doubled to EUR 150 million.

Covering a German export volume of EUR 69.1 million in 2003 the UAE were lifted already in 2002 to pole position in the Gulf region replacing Saudi Arabia. From 1998 to 2003 German exports to UAE did increase by 135 percent and by remarkable 51 percent from 2001 to 2003. Saudi Arabia is in 2nd position followed by Kuwait, Oman, Bahrain and Qatar.

About The Author:

Lily Fleming is a successful author and regular contributor to http://www.1st-in-cosmetics.com.  Tips on skin care, hair care and beauty products to bring out natural beauty.