June 29, 2004

By: Lily Fleming
Website: http://www.1st-in-cosmetics.com

Achieve the Perfect Take on a Star Smile With the New REACH 400 Brightener Toothbrush

An anonymous author once said, A day without a smile is a day lost. One cannot underestimate the power of a smile. It reflects confidence and it opens doors when interacting with others. Achieve a brighter, more radiant smile with the new REACH 400 Brightener, an innovative toothbrush that polishes and cleans teeth to reveal a smile worthy of a star.

To exemplify the power of a bright smile, REACH has chosen rising, young singing star, Audrey de Montigny, to lend her smile to the new REACH 400 Brightener toothbrush. With her confident, beautiful smile, the Canadian Idol finalist was the natural choice.

According to Irene Chin, product director for REACH, McNeil Consumer Healthcare, Canada, We think Audrey, like REACH, is very aspirational and is a natural choice to be the ambassador for the REACH 400 Brightener toothbrush in Canada. She has the kind of beautiful, confident smile that we would all love to have, and, the talent to go with it.

The latest addition to the REACH oral care line of products, the new REACH 400 Brightener toothbrush helps make a radiant star smile like Audrey's more attainable for everyone. With an innovative new design, the REACH 400 Brightener toothbrush has three enamel-safe polishing pads that gently remove dulling film from teeth to keep them at their brightest.

It also features multi-level bristles and a tapered brush head to provide superior cleaning of hard to reach places, to help achieve a smile that's both bright and healthy.

With her single 'Meme Les Anges' currently climbing the pop charts and her much-anticipated debut album due out on April 27, Audrey has a lot to smile about. She says, For me, having a healthy, bright smile is an essential component for expressing your personality. A smile ranks high above fashionable clothes, make-up or hairstyle when it comes to looking good and, more importantly, feeling good about yourself.

That's why I'm so excited to be the new face of REACH 400(PP) Brightener. When I think of people who have great smiles, I think it's about being natural, confident and letting your true personality shine through.

Research from REACH reveals that only 53 percent of people are satisfied with their smile. Brushing with REACH 400 Brightener toothbrush as part of a daily oral care routine could make the difference between a camera-shy smile and a smile that beams with confidence. Dr. Neil Peloso, D.D.S., prominent Montreal dentist, clinical instructor and faculty lecturer, McGill University, says, I advise people to brush their teeth at least twice a day or better yet, after every meal or snack and, more importantly, before going to bed.

Using a toothbrush like REACH 400 Brightener will help brighten teeth and keep teeth and gums healthy. Using the REACH 400 Brightener toothbrush daily, along with flossing, provides an excellent oral care routine that will help in achieving a bright, healthy smile.

About The Author:

Lily Fleming is a successful author and regular contributor to http://www.1st-in-cosmetics.com.  Tips on skin care, hair care and beauty products to bring out natural beauty.