June 29, 2004

By: Liz Vidler
Website: http://www.1st-in-cosmetics.com

Oral Care Just Got Easier With New REACH Access Flossers

Flossing, up until now, just hasn't been fun or innovative, giving Canadians a lot of excuses not to clean between their teeth. Now, there are no more excuses with the introduction of the REACH Access Power Flosser and the REACH Access Daily Flosser from the oral care experts at REACH. These new, innovative flossers make it easy for more Canadians to floss everyday – an essential practice to ensure healthy teeth and gums.

To maintain a healthy smile, the Canadian Dental Association recommends a five-point prevention plan that includes daily flossing1. If you brush but don't floss, you miss cleaning more than 30 percent of your tooth surface. Flossing helps remove harmful plaque and bacteria between teeth, where a toothbrush can't reach.

Plaque build up can lead to gum disease and tooth loss – embarrassing and costly problems. Even with the risks of chronic bad breath, irreversible gum disease and permanent tooth loss, only 21 percent of Canadian households use floss on a regular basis.

We know that for many Canadians, traditional flossing methods are awkward and time consuming, and while they may feel guilty about it, they skip this important step in their oral care routine, said Irene Chin, product director for REACH, McNeil Consumer Healthcare, Canada.

Now there is a flossing solution to address consumer needs, with the introduction of the new easy-to-use REACH Access Power Flosser and REACH Access Daily Flosser – products designed specifically for the majority of people who are infrequent and non-floss users. REACH Access fills a void in the oral care market since it is the only flosser offered in both a manual and power form – which means everyone can floss every day, using a product that best meets their needs.

REACH Access Daily Flosser is a unique flosser designed to make flossing as easy as brushing. It has a toothbrush-style handle with angled neck and a disposable snap-on head to make flossing hassle-free. To give Canadians even more flossing options, the unique design features of the REACH Access Daily Flosser were further evolved into a power product.

REACH Access Power Flosser makes flossing quick and easy with its unique vibrating action that oscillates at 3,000 rpm to gently insert the floss between teeth. The REACH Access Power Flosser also has an ergonomic handle, designed for comfort and control.

The two new REACH Access products are the only flossers that feature disposable snap-on heads that fit both the manual and power handles. Once the initial supply of flosser heads are used up, refill packs of 28 REACH Access Disposable snap-on heads are available for purchase.

Aging isn't the most important cause of oral care problems, lack of prevention is, said Ms. Chin. Now, along with our REACH toothbrushes, the REACH Access flossers will bring better oral care within reach for Canadians and help us get what we all want – a healthy, beautiful smile.

The REACH Access flossers are available now, just in time for National Oral Health Month in April. The REACH Access Power Flosser and REACH Access Daily Flosser both come with eight disposable snap-on heads.

About The Author:

Liz Vidler is a successful author and regular contributor to http://www.1st-in-cosmetics.com.  Tips on skin care, hair care and beauty products to bring out natural beauty.