June 05, 2005

By: Liz Vidler
Website: http://www.1st-in-cosmetics.com

ExtremeCare, Inc., Makers Of ProTech Skin Care Products

ExtremeCare, Inc., makers of ProTech skin care products, has retained Backbone Media LLC of Carbondale, Colo. to handle public relations and brand development.

ProTech provides a new moisturizing sunscreen designed specifically for outdoor enthusiasts and outdoor specialty retail distribution. ProTech's sunscreen offers SPF 30+ protection in a fragrance free daily moisturizer that feels great and helps protect your skin from premature aging and severe sun damage.

Unlike many sunscreens on the market, ProTech offers protection from UVA long rays as well as UVA short rays and UVB rays with dermatologist recommended Avobenzone and Oxybenzone. UVA long rays are often overlooked by other products, yet they can be the most damaging. Because ProTech is developed from a skin care perspective the advanced moisturizers are absorbed into the skin quickly for lasting protection that will not irritate eyes or skin as athletes sweat.

ProTech Daily Moisturizer SPF 30+ is available in 3 ounce tubes and an especially convenient DayPack size which provides just enough for a single day outdoors. Daypack's are available to retailers in a pre-merchandized gear bag that holds 200 units.

Melody Appleton, ExtremeCare, Inc. president, stated, We need to be sure retailers and consumers alike are fully aware of both the risks of sun exposure and the unique protection our product can provide. When you spend a lot of time outdoors you're not only exposing your skin to the sun but also the drying effects of the weather.

We're excited to be working with Backbone Media and look forward to getting the word out on this product and future developments from our ongoing research.

Sun protection is such a critical issue for anyone who is active outdoors. There's a huge opportunity for the outdoor industry to educate and protect consumers from the risks.

We look forward to launching this campaign while growing brand awareness for ProTech. We're thrilled to be allied on a project with Pete Athans who is a world renowned mountaineer and spokesperson for ProTech products, stated Nate Simmons, partner at Backbone Media.

Also see: Face Masques

About The Author:

Liz Vidler is a successful author and regular contributor to http://www.1st-in-cosmetics.com.  Tips on skin care, hair care and beauty products to bring out natural beauty.