January 14, 2004

By: April Tom
Website: http://www.1st-in-cosmetics.com

Unilever cosmetics international in licensing agreement with Vera Wang

Unilever Cosmetics International signs exclusive licensing agreement with Vera Wang, the world's premier designer of luxury wedding dresses, to develop the designer's first fragrance.

Unilever Cosmetics International announced today that it has signed an exclusive licensing agreement with Vera Wang, the world's premier designer of luxury wedding dresses, to develop the designer's first fragrance. The union marries one of the world's foremost consumer product companies with one of the fashion world's most multi-faceted stars.

Vera Wang is widely regarded as the leading designer of luxurious wedding dresses and has spent more than 25 years in the fashion industry, serving, amongst others, as design director of Ralph Lauren.Vera Wang made her mark with wedding dresses, but today the company, with the same name, is known for offering women modern, elegant and sophisticated ready-to-wear, eveningwear and sportswear. Vera Wang’s style is embraced by many of the world's most fashionable women, including Sharon Stone, Holly Hunter, Meg Ryan, Elisabeth Shue, Mariah Carey, Uma Thurman, Helen Hunt, Kate Capshaw and Jane Fonda.

"We're proud to launch Vera Wang's new fragrance and believe her strong name will resonate with women worldwide. We look forward to working with her to develop a scent that captures the essence of her universally revered style," said Laura Lee Miller, president of Unilever Prestige, a business unit of Unilever Cosmetics International.

According to Chet Hazzard, president of Vera Wang, "Unilever has a reputation for forming mutually beneficial partnerships with its licensees that extends from product development through distribution; short-range initiatives through long-term planning. The company is truly global and this is an integral step in our plans to bring Vera Wang to the international marketplace."

"I am absolutely ecstatic about having my own fragrance because it finally enables me to convey my sense of passion and sensuality to a client who cannot necessarily afford my dresses," says Vera Wang. "Since my first business is dressing women for some of the most important days of their lives, I feel that we have a unique approach to women, romance and intimacy. I waited for the absolute right partner and I feel this is marriage of the minds. I look forward to creating something unique and special for women from all different worlds."

About The Author:

April Tom is a successful author and regular contributor to http://www.1st-in-cosmetics.com.  Tips on skin care, hair care and beauty products to bring out natural beauty.