January 14, 2004

By: Nicole Sims
Website: http://www.1st-in-cosmetics.com

Clear Essence Anti-Aging line to be sold at Wal-mart, Walgreens, and Eckerd

Clear Essence Cosmetics USA, Inc. has included Wal-Mart, Walgreens and Eckerd in their list of national retail chain stores that will be carrying their skin care products in the stores' health and beauty aids department. Prior to this, Clear Essence products could only be found at Sally Beauty Supply stores and other local beauty supply stores worldwide. With Clear Essence products on the shelves of Wal-Mart, Walgreens and Eckerd stores, there is bound to be an increase in product awareness, sales and reliability.

Wal-Mart stores are a flagship retail division of Wal-Mart Stores, Inc. There are 1,568 discount stores in the United States and 942 discount stores overseas. Clear Essence chose Wal-Mart to sell its products because Wal-Mart serves more than 100 million customers weekly in 50 states, Puerto Rico, Canada, China, Mexico, Brazil, Germany, United Kingdom, Argentina and South Korea. "With Clear Essence products being sold internationally at these various countries, there couldn't have been a better retail store to carry its products," said KC Obioha, Clear Essence President.

Clear Essence Cosmetics USA, Inc., a subsidiary of Bluefield Associates, Inc. is headquartered in Ontario, California. Clear Essence is a complete line of skin care formulations that are made to treat the skin of men and women of color - Asians, Africans, and Hispanics. There are three basic skin survival steps for maintenance: cleanse, tone, and moisturize. Clear Essence offers three product lines for these survival steps: the Anti-Aging Line (formulated with a rich blend of herbal extracts), the Botanical Line (for sensitive skin), and the Men's Line (to control razor bumps and uneven skin tone).

Walgreens, Clear Essence second carrier, is a national retail pharmacy chain and considered the leader in innovative drugstore retailing. There are 4,014 Walgreens stores in 43 states and Puerto Rico, which serve 3.4 million customers daily. More than 470 new stores opened in fiscal 2002. "Their plans to open more than 450 new stores in 2003 and operate more than 7,000 stores in the year 2010 will provide an excellent growth opportunity for Clear Essence products," continued Mr. Obioha.

Eckerd is America's fourth largest retail drug chain with approximately 2,660 drug stores in 21 states. After JCPenney's drugstore expansion, JCPenney and Eckerd recognized the potential power in combining the two chains, which resulted in an agreement to merge in 1996. In 1999 Eckerd acquired 140 Genovese drug stores in Metropolitan New York. Eckerd plans to open at least 60 stores by the end of 2004.

Clear Essence's high quality products are functional, therapeutic, and hypoallergenic. All products are created to be used with companion products for a total skin system designed specifically for you by our chemists and cosmetologists.

About The Author:

Nicole Sims is a successful author and regular contributor to http://www.1st-in-cosmetics.com.  Tips on skin care, hair care and beauty products to bring out natural beauty.