January 14, 2004

By: Jenny Post
Website: http://www.1st-in-cosmetics.com

Confetti's Beautiful partnership with Estée Lauder

Estée Lauder launches its FIRST EVER campaign with the nation's premier wedding and party expert Confetti in mid-July 2003.

Estée Lauder's wedding day beauty campaign will be hosted within www.confetti.co.uk's Health & Beauty channel reaching brides to be, bridesmaids and mothers' of the brides.

The bridal audience has been targeted by Estée Lauder as a particularly receptive market for new make up regimes, makeovers and products and with the campaign on confetti.co.uk Estée Lauder will have the opportunity to be seen by 436,000 unique users (ABCe Jan 2003), one of the largest wedding audiences in the UK.

The Estée Lauder campaign includes an advertorial feature page placed in Confetti's dedicated Health & Beauty channel with links to an invitation that can be printed off and taken for a personal consultation in store.

Traffic drivers will be placed around the site and have prominent positions in Health & Beauty, Fashion and Weddings Channels plus messages in the Confetti email newsletter sent to approx 100,000 registered users will direct brides to be and the wedding party to Estée Lauder's promotional pages. Confetti will also promote a special competition on the Estée Lauder web site.

Confetti builds an absorbing relationship with its users, who regularly visit the site for information and advice at different stages of their wedding planning. With a fully integrated feature, Estée Lauder will be able to educate and inform the wedding market about their wedding day beauty makeovers and products.

Confetti.co.uk was launched online in February 1999. Confetti extended product ranges and services are now also available through their range of mail order catalogues and flagship store that aims to appeal to anyone who is planning a wedding or special event. The site comprises 12 feature channels - weddings, parties, gift lists, shopping, fashion, venues, men, café, supplier directory, travel, cards and health & beauty.

About The Author:

Jenny Post is a successful author and regular contributor to http://www.1st-in-cosmetics.com.  Tips on skin care, hair care and beauty products to bring out natural beauty.