January 13, 2004

By: Jenny Post
Website: http://www.1st-in-cosmetics.com

ROC RETINOL ACTIF PUR Anti-Wrinkle Cleansing Lotion helps wash away appearance of fine lines and wrinkles

RoC, the makers of the highest rated anti-wrinkle cream in France, announces a new RETINOL ACTIF PUR Anti-Wrinkle Cleansing Lotion, the first and only cleansing lotion with pure Retinol, the number one anti-wrinkle ingredient. This unique cleanser fights the appearance of fine lines and wrinkles while thoroughly cleansing your skin every time you wash.

RETINOL ACTIF PUR Anti-Wrinkle Cleansing Lotion is an advanced formulation that lifts impurities and make-up without irritating or over-drying while gently delivering Retinol, a pure and active form of vitamin A, deep within the skin's surface – leaving skin clean, soft and younger-looking. Used twice daily, RETINOL ACTIF PUR Anti-Wrinkle Cleansing Lotion is clinically proven to visibly diminish the appearance of fine lines and wrinkles in just four weeks.

"Most cleansers on the market today simply address cleansing and make-up removal," said Dr. Kelly Huang, principal scientist on the RoC Skin Care U.S. Research & Development team. "According to the RoC® 2001 Facial Skin Care Attitude and Usage Study, 75 percent of women in the 25-49 age group want a cleanser that will reduce the appearance of fine lines and wrinkles and RETINOL ACTIF PUR Anti-Wrinkle Cleansing Lotion helps address that need."

For a comprehensive anti-wrinkle regimen, RETINOL ACTIF PUR Anti-Wrinkle Cleansing Lotion is gentle and can be used with RoC RETINOL ACTIF PUR Day SPF 15 or RETINOL ACTIF PUR Night.

RoC, the developers of Retinol in France and the skin firming technology PROTIENT, offers innovative, anti-aging skin care solutions and keeps its promise to provide visible, lasting results.

Developed with dermatologists, the RoC collection features clinically tested, hypoallergenic products throughout six segments to address a broad range of skin care needs: anti-wrinkle, anti-cellulite, moisturizing, firming, cleaning and tone and texture.

About The Author:

Jenny Post is a successful author and regular contributor to http://www.1st-in-cosmetics.com.  Tips on skin care, hair care and beauty products to bring out natural beauty.